What is Experiential Marketing?

In order to understand the experiential marketing, more than one definition should be understood.

According to Shaz Smilansky, experiential marketing is Continue reading


The Magazine Industry, Now and Then

Some people think that the Magazine Industry is dying in the Digital Age, but what i believe in is that it is evolving, providing much better reading experience then before. Even the digital age gave it a new look and feel and widened distribution opportunities. Continue reading

What Can you learn from Life for Sharing Campaign-2

Part 2

Brand Narrative

T-Mobile’s strategy was to create an event which shows life is better shared. The theme was picked up from the cultural trend of sharing on different platforms with different devices. People tend to share their experiences, feelings and thoughts with each others, and are engaged on daily basis in different conversations. Continue reading

What Can you learn from the life for sharing Campaign-1

Part 1

I thought as a first post of my own, I would rather talk about one of the most successful experiential marketing campaigns in the world,

I consider T-Mobile Life_for_Sharing_Campaign  is a bench mark for Marketer especially in the Golf Region, Continue reading