What Can you learn from Life for Sharing Campaign-2

Part 2

Brand Narrative

T-Mobile’s strategy was to create an event which shows life is better shared. The theme was picked up from the cultural trend of sharing on different platforms with different devices. People tend to share their experiences, feelings and thoughts with each others, and are engaged on daily basis in different conversations. Continue reading


What Can you learn from the life for sharing Campaign-1

Part 1

I thought as a first post of my own, I would rather talk about one of the most successful experiential marketing campaigns in the world,

I consider T-Mobile Life_for_Sharing_Campaign  is a bench mark for Marketer especially in the Golf Region, Continue reading