What is Experiential Marketing?

In order to understand the experiential marketing, more than one definition should be understood.

According to Shaz Smilansky, experiential marketing is Continue reading

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The Magazine Industry, Now and Then

Some people think that the Magazine Industry is dying in the Digital Age, but what i believe in is that it is evolving, providing much better reading experience then before. Even the digital age gave it a new look and feel and widened distribution opportunities. Continue reading