What is Experiential Marketing?

In order to understand the experiential marketing, more than one definition should be understood.

According to Shaz Smilansky, experiential marketing is Continue reading


The Magazine Industry, Now and Then

Some people think that the Magazine Industry is dying in the Digital Age, but what i believe in is that it is evolving, providing much better reading experience then before. Even the digital age gave it a new look and feel and widened distribution opportunities. Continue reading